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Tucson SEO · formerly Temecula SEOTucson SEO Case Studies
Three small service businesses. One consultant doing all of the work. Here is what happened to their phones, their payroll and their revenue.
Written by David Cragg, Tucson SEO consultant, in search since 1990 · Last reviewed September 27, 2026
I have worked in search since 1990 and have run my own local SEO practice since 2007. These are the three client stories I get asked about most. In every one of them I did the work myself: the site build, the copy, the schema, the technical cleanup, the Google Business Profile and the reviews. Nothing was handed to a junior and nothing was sent offshore.
One thing to get out of the way first. I ran Temecula SEO in Southern California from 2007 until June 2022, when I moved to Tucson and became Tucson SEO. All three of the businesses below were clients from those years. I could have swapped the city names and nobody would have been the wiser. I would rather you knew. An electrician in Marana and an electrician in Murrieta are fighting for the same three Map Pack slots, against the same kind of competitor, using the same set of tools.
R&R Plumbing: one truck to 21 trucks
1,400%
Revenue increase reported by the owner over the life of the engagement. His number, from his books.
When Ryan Roch called me, R&R Plumbing was one truck, one phone and a website that ranked for the company name and for nothing else. Every job came from a referral or from a lead he had to buy. That is a ceiling, not a business.
We started with the unglamorous part. A site that loaded fast on a phone, one page for every service he actually sold, and one page for every town he was willing to send a truck to. Then the Google Business Profile, then the schema so Google understood what he did and where he did it.
Then the reviews, which is the part most owners quit on. Ryan did not. R&R went from just over 100 Google reviews to 4,980 over ten years, and Ryan or his people answered every single one of them. Across all platforms they are now past 8,000 five-star reviews. There is no shortcut that does that. It is a request after every job, every day, for a decade.
After that the growth was mechanical. More searches found him, more calls came in, and every time the call volume outran the trucks he owned he bought another truck and hired a plumber to run it. One became three. Three became eight. He finished with 21 trucks on the road and revenue up 1,400 percent from where it started. His marketing budget barely moved. The money went into equipment and payroll instead.
Ryan is the client I hold everyone else up against. He implemented every recommendation I made, and he did it the week I made it. Read the full R&R Plumbing case study.
The electrician who quit buying leads
$3,000
Monthly ad spend replaced by organic search, in about three years
Beau was a one-man electrical shop paying roughly three thousand dollars a month to keep his phone ringing. The second he turned the ads off, the work stopped. He was renting his customers.
Paid search is a fine tool, but it is a terrible foundation. We built him a page for every job he wanted more of, wrote like an electrician instead of like a marketer, and cleaned up the technical mess that was keeping half of his pages out of the index. Then we went after the searches his competitors had never bothered to write about.
The ad budget came down as the organic calls came up, and eventually it went to zero. That three thousand dollars a month became payroll. He hired his first employee, then a second, then a third. Three years after we started he was a four-man shop that owned its own lead flow. Read the full electrical contractor case study.
One city, then the whole service area
4
New technicians hired to keep up with the calls
Platinum Air was a heating and air conditioning company that ranked well in exactly one city, the one the office sat in. Every surrounding town was owned by somebody else. Their trucks were driving past work they could not see.
Nobody ranks in a town on hope. We built a real page for each town they served, with the equipment they install, the neighborhoods they work in and the crews who go there. Not one template with the city name swapped out, which Google has been ignoring for a decade. Then the Google Business Profile, the service area settings and the review flow to match.
The towns came online one at a time over about three years. Each one added a few jobs a week, and a few jobs a week adds up to a technician. They hired four. Read the full heating and air conditioning case study.
What the three have in common
None of these were big companies with big budgets. Every one of them was an owner-operator with a truck, a phone and a website somebody had built badly. Here is what actually moved the needle in all three:
- A site that was fast, indexable and built to be understood by a search engine. That is technical SEO, and it is where I start every engagement.
- One page per service and one page per town, each written by someone who understood the trade. That is content creation, and it is the slowest and most valuable part of the job.
- A Google Business Profile that was complete, categorized correctly and fed a steady stream of new reviews. Google's own explanation of how local results are ranked is the checklist, and local SEO is the work.
- A steady review flow instead of a panic every time somebody left a bad one, and an answer written to every review that came in. Asking every customer is allowed under the FTC's consumer reviews rule. Buying or filtering them is not. That is reputation management.
- An owner who stayed longer than a year. None of these results happened in a quarter, and I would not trust anyone who told you they could.
If you want to know where your own site stands before you spend a dollar, start with an SEO audit. If the site itself is the problem, I also handle website design.
What other clients say
Four of the ten 5.0 Google reviews on my profiles, quoted in full and as written. Nine of the ten were left on the Temecula SEO profile. Weston Molitor's names SEO Tucson, and his company is still a client today.
Dave does much more than "just" SEO, or at least he does everything even tangentially related to SEO. Not just finding keywords and maximizing them, but rather looking at things at their foundation so we get the best possible results. Dave is very hands-on and blazingly fast with execution. I'm sure I've tried his patience as I know just enough to be annoying and not near enough to do a good job of this myself. He manages to explain what I need explained in a "for dummies" level but without making me feel like an idiot.
With a lot of people our company works with, we are ready for their services/delivery/etc. before they are. This is especially true of some of our previous marketing efforts. We try not to get too impatient. With Dave on the other hand, we can't keep up. And our results have improved dramatically very quickly!
Marc Rowen5.0 Google review, Temecula SEO
We have worked with David for over a year now and he is great to work with. David has built us a great new website that we love and our Google ranking has improved significantly. David is a great guy and works day and night to help you. I highly recommend Temecula seo. Thank you David for your hard work.
Jason MoatMoat Termite Control · 5.0 Google review, Temecula SEO
David built and developed the website for my business. His customer service and expertise are superior to anyone else I had previously used. How many web development guys had I been through that promise the moon, work hard for a short while, then become difficult to get a hold of later? I'll tell you: there were 9 in 7 years! Temecula SEO worked with us closely, is VERY knowledgeable and computer savvy! It's so nice to have a custom website built; and, actually see it rank well on-line! If you want an SEO guy you can count on, David with Temecula SEO is your man!
Leo Rich SevernsMaster Technician · 5.0 Google review, Temecula SEO
David has been a huge help to my business. He's knowledgeable, responsive, and consistently delivers great work. Since working with him, we've seen strong improvements and he continues to go above and beyond to help our business grow. Highly recommend David and SEO Tucson to anyone looking for someone who truly cares about getting results.
Weston MolitorWild West Junk Removal · 5.0 Google review, SEO Tucson
Questions About These SEO Results
Are these Tucson businesses?
No, and I am not going to pretend otherwise. I ran Temecula SEO in Southern California from 2007 until June 2022, when I moved to Tucson. The three companies on this page were clients during those years. The work is identical. A local service business competing in a local Map Pack is the same problem in Marana as it is in Murrieta.
Why are there no Tucson case studies here yet?
Because my Tucson clients are newer, and a two-year history is not a ten-year history. I would rather show you the long engagements that have finished proving themselves than dress up a short one. If you want to talk to a current client before you hire me, ask and I will connect you with one whose business is close enough to yours to be useful.
How do you verify a number like 1,400% revenue growth?
That percentage came from the owner, not from me. I can see traffic, rankings, impressions, calls and form fills. I cannot see anyone's invoices. When Ryan Roch tells me R&R Plumbing is up fourteen hundred percent, that is his number out of his own books. What I can put in front of you directly is analytics, Search Console data and call volume, and that is exactly what goes in your monthly report.
Are the client reviews on this site real?
Yes. They are 5.0 Google reviews, quoted as written. Nine of the ten were left on the Temecula SEO profile from the Southern California years, which is why most of the names are not in Arizona. I do not write reviews, I do not edit them, and I do not mark them up as review stars on my own site, because Google does not show star ratings that a business marks up about itself.
Which services did these three clients use?
All of them, because that is how the monthly engagement works. Each one got technical cleanup first, then a page for every service and every town, then a Google Business Profile that was complete and correctly categorized, then a steady review process. None of them bought one piece at a time, and none of them would have grown the way they did if they had.
Did any of these clients sign a contract?
No. I have never used a contract. All three stayed month to month for the whole engagement, which means each of them could have left in any month and chose not to. That is a better measure of the work than any signature.
Can I speak with one of your clients before I hire you?
Yes. Call me at (520) 207-6000 and I will connect you with someone whose business is close enough to yours to be worth your time. I ask the client first. I do not hand out phone numbers cold.
Do you have a case study in my industry?
Possibly not, and it matters less than you would think. Plumbing, electrical, heating and air, dental and estate planning all come down to the same thing: does Google understand what you sell and where you sell it, and does it trust you more than the shop down the street. I would rather spend an hour looking at your market than show you a case study from a business that is nothing like yours.
Will my business grow the way these did?
I do not know, and anyone who tells you they do is guessing. Three things decide it. How crowded your market is. How good your business is at answering the phone and closing the work once the calls arrive. And how long you stay with it. Every company on this page stayed more than three years, and every one of them answered the phone.
Why are there no ranking screenshots on this page?
Because a screenshot is the easiest thing in this industry to fake, and ranking number one for a phrase nobody searches is worth nothing to you. I would rather show you what happened to the owners' trucks and payroll. If you want to see live data, call me and I will share my screen and walk you through a current client's Search Console.
Want to be the fourth story on this page?
I take on a small number of clients so that I can do the work myself. It is $1,000 a month, month to month, and there is no contract to sign. If it is not working you stop paying me. See what the $1,000 covers and who you would actually be working with.
Tucson SEO, formerly Temecula SEO
David Cragg, Tucson SEO consultant, in search since 1990
Tucson, Arizona · Serving Tucson and Southern Arizona
Phone: (520) 207-6000 · $1,000 a month, no contract
On how this site is written: I use AI tools to draft and to check my own work. AI does not supply the facts about your business, it does not invent sources, and nothing goes up here that I have not read first. If you find a claim on this site you can't verify, call me and I'll fix it or pull it.