Internet Marketing Tips
Internet marketing success comes from combining strategy, consistency, and data-driven decisions. By leveraging tools like Google Analytics, optimizing for search engines, and original authoritative content creation, businesses can increase visibility and conversions. The following articles will give you more insight into successful practices for Internet marketing.
How Do You Redesign a Website Without Losing Your Google Rankings?
Rankings rarely drop because the new design is worse. They drop because URLs changed, redirects leaked or a staging setting went live. The inventory, the redirect map, the launch-day checks and the first two weeks in Search Console, in the order I run them on client sites.
Which Review Sites for Small Business Matter Beyond Google, and Which Can You Ignore?
For most local businesses it's three or four review sites, not thirty. David Cragg shows the ten-minute test for finding which ones your customers actually see, then goes through Yelp after its 2026 OpenAI deal, BBB in Tucson, Facebook, Angi, Nextdoor, Healthgrades, Glassdoor since its merger into Indeed, and the Arizona ROC record contractors can't claim.
Why Don’t Your Website’s Testimonials Show Review Stars in Google Search Results?
Two hundred reviews on your website and no stars in Google? That has been Google's rule since 2019, and no widget changes it. David Cragg explains the self-serving review rule, what the July 2026 guideline on fake and incentivized reviews added, how to find plugin-injected AggregateRating in your live source, and what compliant markup for testimonials looks like.
How Do You Push Down Negative Search Results About Your Business?
You usually can't delete a bad page from Google, but you can make it the fourteenth thing a customer sees instead of the second. David Cragg covers what Google will actually remove, how to get a news site or forum to change a page at the source, which owned pages push the rest off page one, honest timelines, and the shortcuts that create a second problem.
Do You Need to Disavow Toxic Links?
SEO tools love to flag toxic links, and some agencies sell monthly cleanups built on that score. Google says most sites never need the disavow tool. Here’s when you do, when you don’t, and how to build the file if you’re one of the few who need it.
Keep, Merge or Delete: What to Do With Old Pages
Old pages aren’t a problem because they’re old. The ones worth acting on duplicate a better page, describe something you no longer sell or exist for no reason at all. Here’s how I decide whether to keep, merge or delete each one, and which status code carries out the decision.
Keyword Cannibalization: Two of Your Pages Fighting Over One Search
When two of your pages chase the same search, Google has to pick one, and it doesn’t always pick the page that brings in customers. Here’s how I find keyword cannibalization in Search Console and decide which page owns the query.
Your Web Designer Has Your Domain: Getting Control Back
When a former web designer holds your domain, hosting or WordPress login, you’re renting your own website. Here’s how to find out who holds each piece and get them back in the right order.
Redesigning Without Losing Rankings: The Launch Checklist
Redesigns rarely lose rankings because of how the new site looks. They lose them to broken addresses, a leftover staging noindex and nobody watching Search Console. Here’s the launch checklist I use.
Your Site Changed, but Google Still Sees the Old Page
If Google keeps showing the old version of a page you updated, a cache is often still serving it. How to read the headers, find the stale layer and purge in the right order before asking Google to look again.
Two Schema Blocks Saying Two Different Things
When the theme, the SEO plugin and an old snippet each describe your business, they rarely agree. How I find conflicting JSON-LD, and the five rogue blocks I found on my own site.
“Crawled, Currently Not Indexed” and the Rest of the Page Indexing Report
Most of the gray in Search Console’s Page indexing report is supposed to be there. Here’s what each status means, which ones are routine, and which few are telling you to fix something.
Why PageSpeed Insights and Search Console Disagree About Your Speed
A green 95 in PageSpeed Insights and a Poor rating in Search Console can both be true. Here’s why the two tools measure different things, which one Google uses, and how I read them together.
New State, New Name: What Happens to Your Google Reviews
Same owner, same services, new name, new state. Google may still treat your new company as a stranger and leave the reviews behind. David Cragg, who moved Temecula SEO to Tucson in 2022, covers what Google's rules actually say, the one decision to make before touching the profile, the order to make changes in, how to move the domain, and how to carry your track record across when the reviews can't come with you.
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