Technical SEO Articles
Two Schema Blocks Saying Two Different Things
When the theme, the SEO plugin and an old snippet each describe your business, they rarely agree. How I find conflicting JSON-LD, and the five rogue blocks I found on my own site.
Your Site Changed, but Google Still Sees the Old Page
If Google keeps showing the old version of a page you updated, a cache is often still serving it. How to read the headers, find the stale layer and purge in the right order before asking Google to look again.
Why PageSpeed Insights and Search Console Disagree About Your Speed
A green 95 in PageSpeed Insights and a Poor rating in Search Console can both be true. Here’s why the two tools measure different things, which one Google uses, and how I read them together.
“Crawled, Currently Not Indexed” and the Rest of the Page Indexing Report
Most of the gray in Search Console’s Page indexing report is supposed to be there. Here’s what each status means, which ones are routine, and which few are telling you to fix something.